Description:
Sweet P’s Bake Shop®, an exclusive in-store bakery brand, announced today that it is continuing its collaboration with DreamWorks Animation’s global smash preschool series Gabby’s Dollhouse, and its first ever cinematic adventure Gabby’s Dollhouse: The Movie coming to theaters on September 26, 2025.The brand, known for its wide assortment of bakery sweets, will feature limited edition Gabby’s Dollhouse: The Movie packaging for its allergy-friendly, peanut and tree nut-free Pink Frosted Sugar Cookies through October 31 in participating stores. The packaging offers a QR code for shoppers to scan to gain access to Sweet P’s Bake Shop and Gabby’s Dollhouse digital surprise and delights for their children including playlists, educational activity sheets and more! Parents can also click here to access.
Additionally, parents can follow the Sweet P’s Bake Shop Instagram page to enter to win movie tickets to see the film in theaters.
“Many of our shoppers and their children are big fans of Gabby’s Dollhouse, so we are very excited to partner together again to celebrate the film release,” said Todd Schnuck Jr., Schnuck Markets, Inc. Vice President of Own Brands, and Topco member. “This collaboration is key during back-to-school season because it not only helps us connect shoppers and their children with their favorite character – Gabby – but also allows us to continue to drive awareness of the Sweet P’s Bake Shop brand.”
This fall, Gabby’s Dollhouse will also embark the Gabby’s Dollhouse: The Movie Meowmazing Road Trip Tour as part of the initiative, inviting families to meet and get a special photo with the Gabby costume character, plus movie ticket giveaways at each event. The tour will stop at several participating stores including the following cities and areas: Salt Lake City; Manchester, CT; Middletown, CT; Huntsville, AL; Chattanooga, TN; St. Louis; Shawnee, OK; Dallas; and Los Angeles area. Additional details, including confirmed dates and locations, will be released on the Sweet P’s Bake Shop website shortly.
Gabby’s Dollhouse: The Movie comes to theaters on Friday, September 26.
For more information on Sweet P’s Bake Shop, visit www.sweetpbakeshop.com.
Partnership Opportunity:
GABBY'S DOLLHOUSE: THE MOVIE/Theatrical
Company:
Partner/Category:
Topco /CPG
Timing:
September 3rd Quarter 2025
Target:
Male
Female
Family
Kids (6-11)
Preschool
Female
Family
Kids (6-11)
Preschool
Promotional Elements:
Branded Content
Contest / Sweepstakes
Licensed Product
On Pack
Tour
Contest / Sweepstakes
Licensed Product
On Pack
Tour
Media Elements:
Online
Social Media
Social Media
Created On:
2025-09-05
Last Modified on:
2026-06-18
Jenny A
Senior Director, Brand & Marketing
Topco
David B
SVP, Global Brand Partnerships and Marketing
DreamWorks Animation
Megan G
Senior Integrated Marketing Manager
Topco
Ashley L
Integrated Marketing Manager
Topco
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