Description:
HBO partnered with Adidas to promote the final season of the television hit GAME OF THRONES. The collaboration between HBO and Adidas consisted of specially branded Adidas Ultra Boost sneakers. The shoes were patterned to colorways which mirrored great houses from the show included red and gold for the Lannisters, grey and black for the Starks and many more.The Adidas x Game of Thrones Ultraboost collection was made available March 22, 2019 at Adidas stores and online.
Partnership Opportunity:
GAME OF THRONES/Television
Company:
HBO
Partner/Category:
Adidas /Sporting Goods
Timing:
January 1st Quarter 2019
Target:
Male
Female
Teens
Adults
Female
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
On Pack
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Signage
Social Media
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-03-12
Companies Involved
HBO
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