Partnership:

GAME OF THRONES and Bellagio

Description:

HBO partnered with the Bellagio Hotel & Casino in Las Vegas to celebrate the final season of GAME OF THRONES.

The partnership consisted of GAME OF THRONES taking over the Bellagio's iconic fountains for a branded show. 

Two weeks prior to the final season's premiere, Las Vegas onlookers saw the Bellagio fountains give a unique teaser for the show. The teaser had the Bellagio fountains dance and jet set to the show's iconic theme while displaying branded content such as Daenerys' dragons and the Night King. The water jets displayed callbacks to moments in the shows past with the entire display culminated in the dragons setting the hotel's lake on fire in a massive pyrotechnic display.

The performance was captured by news outlets and promoted across the Bellagio's various social media channels.

Partnership Opportunity:
GAME OF THRONES/Television
Company:
HBO
Partner/Category:
Bellagio /Travel
Timing:
April 2nd Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Other
Media Elements:
Mobile
Online
Social Media
Other
Created On:
2020-11-30
Last Modified on:
2019-04-03
Companies Involved
HBO
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.