Description:
HBO partnered with Bob Cabral Wines to celebrate the final season of GAME OF THRONES.
The two companies toasted to the acclaimed series by creating an official GAME OF THRONES wine.
The official GAME OF THRONES collection included three wines. Bob Cabral created all three with a red wine, a Chardonnay and a Pinot Noir.
The labels were themed in accordance with House Stark, Lannister and other prominent GAME OF THRONES families.
Fans who ordered the Bob Cabral GAME OF THRONES wines through alcohol delivery service Drizley also received a custom GAME OF THRONES corkscrew.
Partnership Opportunity:
GAME OF THRONES/Television
Company:
HBO
Partner/Category:
Bob Cabral Wines /Beverages
Timing:
April 2nd Quarter 2019
Target:
Male
Female
Adults
Female
Adults
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
On Pack
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Signage
Social Media
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-04-19
Companies Involved
HBO
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