Partnership:

GAME OF THRONES and Bud Light

Description:
HBO partnered with Bud Light for a TV spot promoting GAME OF THRONES that aired during the Super Bowl. The commercial combined the established brand of Bud Light's advertising campaign with the world of Game of Thrones in anticipation of the latter's final season.

The commercial featured the Bud Light Knight, longtime Bud Light mascot, competing in a joust against The Mountain, a character from the show. The Bud Light Knight was defeated by the Mountain and destroyed by a dragon. Everyone in the crowd was drinking a Bud Light and the commercial encouraged fans to use the hashtag #ForTheThrone on social media.

As part of the brand collaboration, the spot featured the established iconography of the Bud Light ad campaign but was directed by David Nutter, who also directed several episodes of the HBO series.

The success of the initial ad push was followed by an additional ad in which the Bud Light Knight came back to life in a manner akin to the return of Jon Snow in the HBO series.

Partnership Opportunity:
GAME OF THRONES/Television
Company:
HBO
Partner/Category:
Bud Light /Beverages
Timing:
February 1st Quarter 2019
Target:
Male
Female
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2019-04-09
Companies Involved
HBO
Tuck

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