Partnership:

GAME OF THRONES and eBay

Description:
HBO partnered with eBay for a special promotion revolving around the television hit GAME OF THRONES. The promotion consisted of the Charity Homes For Our Troops sweepstakes which offered fans the chance to attend the premiere of the eighth and final season of the show. The sweepstakes began October 26 and ran through November 15 with a winner being selected November 22, 2018. Entrants received a certain number of sweepstakes entries corresponding with the amount of their donation: $25 received 250 entries, $50 received 500 entries, $75 received 750 entries and $100 received 1,000 entries. The winner received two tickets to attend the Game of Thrones Final Season Premiere and after-party at New York City Radio City Music Hall, plus $1,000 spending money. Travel not included.
Partnership Opportunity:
GAME OF THRONES/Television
Company:
HBO
Partner/Category:
eBay /Online
Timing:
October 4th Quarter 2018
Target:
Male
Female
Adults
Promotional Elements:
Event / Activation / Experiential
Premiums / Giveaways
Contest / Sweepstakes
Media Elements:
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2018-11-12
Companies Involved
HBO
Tuck

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