Partnership:

Game of Thrones and Fabergé

Description:

HBO partnered with Fabergé on an exciting promotion that celebrated the 10-year anniversary of GAME OF THRONES' premiere.

The partnership consisted of HBO collaborating with Fabergé to create a Fabergé dragon egg inspired by the dragon eggs held by GAME OF THRONES' Daenerys Targaryen. This one-of-akind egg cost approximately $2.2 million U.S. Dollars.

This expensive collector's item was designed by Fabergé’s head designer, Liisa Tallgren, in collaboration with GAME OF THRONES' costume designer Michele Clapton.

Partnership Opportunity:
Game of Thrones/Television
Partner/Category:
Fabergé /CPG
Timing:
April 2nd Quarter 2021
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Social Media
Created On:
2021-04-05
Last Modified on:
2021-04-05
Companies Involved
Tuck

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