Partnership:

GAME OF THRONES and Fender

Description:

HBO partnered with famed guitar manufacturer Fender to produce a licensed line of GAME OF THRONES themed guitars to promote the show's final season.

Produced with guidance from HBO Licensing & Retail, Fender created the GAME OF THRONES Sigil collection. The collection consisted of three models that each drew inspiration from family sigils featured in the show.

The three guitar models created were representative of three fan-favorite houses—the Game of Thrones House Stark Telecaster, the Games of Thrones House Lannister Jaguar and the Game of Thrones House Targaryen Stratocaster.

Each model also came with a bespoke guitar case that reflected the ethos of the instrument with ornate attention to detail, as well as an El Dorado strap.

Partnership Opportunity:
GAME OF THRONES/Television
Company:
HBO
Partner/Category:
Fender /Other
Timing:
April 2nd Quarter 2019
Target:
Male
Female
Adults
Promotional Elements:
Licensed Product
Branded Content
Collectible
Media Elements:
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2019-05-15
Companies Involved
HBO
Tuck

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