Partnership:

GAME OF THRONES and Hulu

Description:
HBO teamed with Hulu for a sweepstakes promoting the final season of the television series GAME OF THRONES.

The partnership consisted of the "Binge the Game" sweepstakes that offered fans the chance to win a luxury trip to Croatia where they could visit the locations where many iconic scenes from the show were filmed.

To enter the sweepstakes, participants had to subscribe to Hulu and include the HBO premium add-on to their subscription. Fans then registered for the sweepstakes and then watched as many episodes of GAME OF THRONES as possible. They recieved one additional entry for every season of the show they binge. The fans who watched all seven seasons of the show received an additional ten entries.

The sweepstakes culminated with one grand prize winner receiving a trip to Croatia for two with airfare, luxury hotel accommodations, guided visits to GAME OF THRONES locations, $2400 spending money as well as a 12-month subscription to HBO on Hulu.

Additionally, 100 First Prize winners got a subscription to HBO on Hulu for 12 months and 500 Second Prize winners received a one-month subscription to HBO on Hulu.

The sweepstakes ran from February 15 through April 15, 2019 and was open to legal residents of the United States and the District of Columbia who were 18 years or older at the time of entry.

Partnership Opportunity:
GAME OF THRONES/Television
Company:
HBO
Partner/Category:
Hulu /Streaming
Timing:
April 2nd Quarter 2019
Target:
Male
Female
Teens
Adults
Promotional Elements:
Premiums / Giveaways
Contest / Sweepstakes
Media Elements:
Mobile
Online
Signage
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2019-02-25
Companies Involved
HBO
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.