Partnership:

GAME OF THRONES and John Varvatos

Description:

HBO partnered with menswear brand John Varvatos for a collection celebrating the television series GAME OF THRONES.

The two companies collaborated to release a line of clothing inspired by the series. It featured 11 new items customized to fit the world of the show.

The collection of jackets, hoodies and bags translated the textures and tones of the fictional world of Westeros. Items sold included the Dragonstone Linen Jacket, the Winterfell Leather Jacket, a traveler bag and more.

The items in the GAME OF THRONES x john varvatos retailed from $98 through $2,698.

Partnership Opportunity:
GAME OF THRONES/Television
Company:
HBO
Partner/Category:
John Varvatos /Fashion
Timing:
April 1st Quarter 2019
Target:
Male
Female
Adults
Promotional Elements:
Licensed Product
Branded Content
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-04-16
Companies Involved
HBO
Tuck

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