Partnership:

Game of Thrones and Johnnie Walker

Description:
HBO teamed up with Johnnie Walker to unveil the new White Walker by Johnnie Walker Blended Scotch Whisky and a GAME OF THRONES Single Malt Scotch Whisky Collection. The limited-edition bottles are inspired by the iconic characters and creative work of Westeros and beyond. They arrived to tide fans over during their wait for the eighth and final season of GAME OF THRONES.

White Walker by Johnnie Walker will be available nationwide starting October 2018 wherever fine spirits are sold. The GAME OF THRONES Single Malt Scotch Whisky Collection will be available nationwide starting November 2018 wherever fine spirits are sold.

Partnership Opportunity:
Game of Thrones/Television
Company:
HBO
Partner/Category:
Johnnie Walker /Beverages
Timing:
October 4th Quarter 2018
Target:
Male
Female
Adults
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
Media Elements:
Online
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2018-11-01
Companies Involved
HBO
Tuck

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