Partnership:

GAME OF THRONES and Kool-Aid

Description:

HBO partnered with Kraft Foods' Kool-Aid to promote the final season of the television hit series GAME OF THRONES. 

The promotion consisted of a branded line of Kool-Aid canisters featuring imagery from the show. The two canister designs were Kool-Ice and Kool-fire which were nods to the Ice and Fire motif of GAME OF THRONES. Kool-Aid and GAME OF THRONES partnered for a canister giveaway in which fans were able to potentially win these branded canisters.

To enter the canister giveaway, fans responded to a Tweet from Kool-Aid's official Twitter account asking them to pledge loyalty to fire or ice. Kool-Aid will respond to fan's replies with a link to a registration form which fans filled out to enter the giveaway. 

The winners received one limited-edition canister of Kool-Aid each. The Kool-Fire canister contained Cherry-flavored drink mix and Kool-Ice's contents were Blue Raspberry Lemonade-flavored.

Partnership Opportunity:
GAME OF THRONES/Television
Company:
HBO
Partner/Category:
Kool-Aid /CPG
Timing:
April 2nd Quarter 2019
Target:
Male
Female
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
Premiums / Giveaways
Media Elements:
Mobile
Online
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2019-04-15
Companies Involved
HBO
Tuck

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