Partnership:

GAME OF THRONES and MLB

Description:
HBO partnered with Major League Baseball along with collectible manufacturer FOCO in order to celebrate the final season of GAME OF THRONES.

The partnership consisted of FOCO creating a line of GAME OF THRONES bobbleheads featuring MLB mascots. The collectibles combined GAME OF THRONES iconography such as The Iron Throne with MLB mascots such as Mr. Met. All 30 MLB teams were included in the collection that paired MLB players and mascots with GAME OF THRONES settings.

The figures retailed for between $45 and $60 each and were available for purchase at select stores, FOCO's website and at the National Bobblehead Hall of Fame and Museum.

Partnership Opportunity:
GAME OF THRONES/Television
Company:
HBO
Partner/Category:
MLB /Sports
Timing:
April 2nd Quarter 2019
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-02-25
Companies Involved
HBO
Tuck

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