Partnership:

GAME OF THRONES and Mountain Dew

Description:

HBO partnered with Mountain Dew for a promotion celebrating the television premiere of the final season of GAME OF THRONES.

The partnership consisted of a limited edition collection of branded cans of Mountain Dew along with a sweepstakes.

The limited edition cans are completely blank and white, devoid of any branding, when warm. However, when the cans are chilled it revels GAME OF THRONES and Mountain Dew logos underneath a list of names that circle around the can. The names are those belonging to the "kill list" of GAME OF THRONES character Arya Stark.

To win the temperature controlled cans, fans entered a social media sweepstakes in which they shared what they would sacrifice for the throne via social media. Fans used the hashtags #ACanHasNoName, #ForTheThrone and #MTNDEWsweepstakes on Facebook, Instagram and Twitter. Winners were announced prior to the show's premiere on April 14, 2019.

To enter, participants had to be a resident of the United States and over the age of 18 at the time of entry.

Additionally, Mountain Dew produced a video reconfiguring the main title song from the show’s opening credits. The video featured celebrities such as Migos who recorded a new verse for the track, The Chainsmokers, Joel Embiid, A’ja Wilson and more.

Partnership Opportunity:
GAME OF THRONES/Television
Company:
HBO
Partner/Category:
Mountain Dew /Beverages
Timing:
April 2nd Quarter 2019
Target:
Male
Female
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
Collectible
Contest / Sweepstakes
On Pack
Contest / Sweepstakes
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-04-17
Companies Involved
HBO
Tuck

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