Partnership:

GAME OF THRONES and OkCupid

Description:

HBO teamed with OkCupid for a partnership celebrating the final season of the television hit, GAME OF THRONES.

To promote the series, OkCupid asked users if they watched GAME OF THRONES. Every user who answered "Yes" to the question received a custom GAME OF THRONES badge on their profile.

According to OkCupid, the television series had been mentioned more than 2 million times on OkCupid profiles so teaming with HBO was a natural way to take the series' popularity on the platform to the next level.

The partnership allowed users to easily match with fellow GAME OF THRONES fans on OkCupid via the new badge on their profiles.


Partnership Opportunity:
GAME OF THRONES/Television
Company:
HBO
Partner/Category:
OkCupid /Online
Timing:
April 2nd Quarter 2019
Target:
Male
Female
Adults
Promotional Elements:
Branded Content
Other
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2019-04-01
Companies Involved
HBO
Tuck

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