Partnership:

GAME OF THRONES and Oreo

Description:
HBO partnered with Mondelez to launch a new line of Oreos to celebrate the final season of the television series GAME OF THRONES.

Oreo and HBO joined forced to create GAME OF THRONES-branded Oreos with custom packaging that evoked the iconography of the series.

The pack of cookies featured embossments depicting the show's Great Houses and White Walkers. 

Oreo announced the new cookies in a video which recreated the show's opening sequence with 2,750 animated Oreos. The video was produced with Elastic, the creators of the original sequence, and was edited into a 15-second spot that aired during the NCAA basketball tournament Final Four games.

The partnership was promoted in-stores where the Oreos were sold as well as across both companies' social media channels.

Partnership Opportunity:
GAME OF THRONES/Television
Company:
HBO
Partner/Category:
Oreo /CPG
Timing:
April 2nd Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2019-04-03
Companies Involved
HBO
Tuck

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