Partnership:

GAME OF THRONES and Shake Shack

Description:

HBO partnered with Shake Shack for a promotion celebrating the final season of the television series GAME OF THRONES.

The promotion consisted of a special menu inspired by the hit show that fans could order from at Shake Shack locations. The partnership started at the Shake Shack location in New York City but was shortly expanded nationwide. Items included the Dragonglass Shake, the Dracarys Burger and more.

The shake and burger options on the secret menu needed to be ordered in Valyrian, the fictional language from the show.

Additionally, the burger chain's West Village location in New York created and featuredits own version of Daenerys Targaryen's Dragonstone Throne, displayed on April 12.

Partnership Opportunity:
GAME OF THRONES/Television
Company:
HBO
Partner/Category:
Shake Shack /Dining
Timing:
April 2nd Quarter 2019
Target:
Male
Female
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-04-24
Companies Involved
HBO
Tuck

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