Partnership:

GAME OF THRONES and Urban Decay

Description:

HBO partnered with makeup brand Urban Decay to promote the final season of GAME OF THRONES. 

The two companies came together to great the Urban Decay | Game of Thrones collection, inspired by landmark locations in Westeros and the strong women of the Seven Kingdoms.

Drawing from GAME OF THRONES locations such as Dragonstone and the Wall, the collection allowed fans to create their own looks inspired by House Stark, House Targaryen, House Lannister, and the White Walkers.

The limited-edition collection included a UD | Game of Thrones Eyeshadow Palette, a pop-up palette with an arsenal of 20 shades, including four holographic transformer shadows.

Partnership Opportunity:
GAME OF THRONES/Television
Company:
HBO
Partner/Category:
Urban Decay /Health & Beauty
Timing:
April 2nd Quarter 2019
Target:
Female
Adults
Promotional Elements:
Licensed Product
Branded Content
On Pack
Product Bundle
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-04-16
Companies Involved
HBO
Tuck

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