Partnership:

GAME OF THRONES and Xbox

Description:

HBO and Xbox partnered to celebrate the final season of the television series GAME OF THRONES. 

The partnership consisted of a giveaway in which fans had the opportunity to receive one of three custom Xbox One consoles featuring designs inspired by GAME OF THRONES.

There were two designs available, a House Targaryen that could be won via Twitter, a Night King console that could be won via Facebook as well as an Iron Throne console.

To win a custom GAME OF THRONES console, fans had to follow the Xbox Twitter account and retweet the competition post with the hashtags #GamerThroners and #Sweepstakes. Fans could also enter by liking the competition post on Facebook. The promotion ran until May 22, 2019.

Partnership Opportunity:
GAME OF THRONES/Television
Company:
HBO
Partner/Category:
Xbox /Gaming & Esports
Timing:
May 2nd Quarter 2019
Target:
Male
Female
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
Premiums / Giveaways
On Pack
Contest / Sweepstakes
Media Elements:
Mobile
Online
Product Giveaways
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-05-13
Companies Involved
HBO
Tuck

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