Partnership:

GEARS OF WAR 4 and Totino's

Description:

Microsoft Studios and Totino's partnered for an expansive program to support the release of megahit GEARS OF WAR 4. Fans entered their email address on a microsite hosted by Totino's, then they had the ability to enter on-pack codes from specially marked packages of a variety of Totino's product.  The codes unlocked exclusive in-game GEARS OF WAR 4 downloadable content like custom skins and game achievements.  Gamers also had the opportunity to redeem special codes if they purchased specially marked bulk product from Walmart.

In conjunction, fans could also enter a sweepstakes for a chance to win a grand prize of an Xbox One GEARS OF WAR 4 limited edition bundle or a second prize of limited edition GEARS OF WAR Wireless Xbox One Controller.

The partnership was promoted on the Totino's website and various social media channels. Also, Totino's sponsored streams of the game on Twitch, a live broadcasting gaming website.  

Partnership Opportunity:
GEARS OF WAR 4/Gaming & Esports
Company:
tripleclix
Partner/Category:
Totino's /CPG
Timing:
October 4th Quarter 2016
Target:
Male
Teens
Adults 18-24
Adults 25-34
Promotional Elements:
On Pack
Discount / Special Offer / Promo Code
Contest / Sweepstakes
Media Elements:
Micro site
Social Media
Created On:
2020-11-30
Last Modified on:
2018-10-02
Companies Involved
Microsoft Xbox
Tuck

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