Microsoft Studios and Totino's partnered for an expansive program to support the release of megahit GEARS OF WAR 4. Fans entered their email address on a microsite hosted by Totino's, then they had the ability to enter on-pack codes from specially marked packages of a variety of Totino's product.  The codes unlocked exclusive in-game GEARS OF WAR 4 downloadable content like custom skins and game achievements.  Gamers also had the opportunity to redeem special codes if they purchased specially marked bulk product from Walmart.

In conjunction, fans could also enter a sweepstakes for a chance to win a grand prize of an Xbox One GEARS OF WAR 4 limited edition bundle or a second prize of limited edition GEARS OF WAR Wireless Xbox One Controller.

The partnership was promoted on the Totino's website and various social media channels. Also, Totino's sponsored streams of the game on Twitch, a live broadcasting gaming website.