Partnership:

Gears of War 5 and Razer

Description:

 Xbox teamed up with Razer in celebration of the release of Gears 5. 

The partnership consisted of Razer producing the Razer Thresher, a Gears 5 themed headset, and the Razer Turret, the world's first wireless keyboard and mouse exclusively for use with an Xbox One. Fans of the game could buy the Razer Thresher for $180 and the Razer Turret for $300 on razer's website.

Partnership Opportunity:
Gears of War 5/Gaming & Esports
Partner/Category:
Razer /Gaming & Esports
Timing:
August 3rd Quarter 2019
Target:
Male
Female
Teens
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Promotional Elements:
Licensed Product
Collectible
On Pack
Premiums / Giveaways
Product Bundle
Other
Media Elements:
Social Media
Other
Created On:
2020-11-30
Last Modified on:
2019-09-05
Companies Involved
Tuck

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