Description:
The Gears of War franchise has inspired many artists over the years to create their own interpretations of the series’ iconic art style, and Xbox partnered with one of the world’s most popular energy drink brands to deliver something special for fans. Rockstar Energy Drink and Xbox unveiled the Gears of War 4 collector’s edition series of cans featuring four original designs by artists inspired by the blockbuster video game franchise. Artists Jesse Hernandez, Hydro74, and GodMachine were hand selected by the Coalition and Rockstar Energy to capture the authentic vibe of both brands. The designs were featured on 16 oz. cans of Rockstar Energy Original and Punched available at retail stores across US and Canada this fall. United Kingdom will feature one exclusive design available on Rockstar Energy Original.
Partnership Opportunity:
Gears of War/Gaming & Esports
Company:
tripleclix
Partner/Category:
Rockstar Energy /Beverages
Timing:
4th Quarter 2016
Target:
Male
Female
Teens
Adults 18-24
Adults 25-34
Adults 35-44
Female
Teens
Adults 18-24
Adults 25-34
Adults 35-44
Promotional Elements:
Branded Content
On Pack
Discount / Special Offer / Promo Code
Other
On Pack
Discount / Special Offer / Promo Code
Other
Media Elements:
Email
Online
Signage
Social Media
Other
Online
Signage
Social Media
Other
Website and Social Media
Created On:
2020-11-30
Last Modified on:
2018-10-17
Companies Involved
tripleclix
Microsoft Xbox
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