Partnership:

General Mills and Champion

Description:

General Mills partnered with athleticwear brand Champion to create a collection of clothing inspired by General Mills cereals.

General Mills collaborated with Champion to design the collection of activewear that included apparel based on Lucky Charms, Wheaties, Cinnamon Toast Crunch and Honey Nut Cheerios. Each cereal's distinct design and characters were incorporated into the clothing that comprised the capsule collection.

The collection also helped the No Kid Hungry Charity by supplying up to 300,000 meals to children nationwide.

Partnership Opportunity:
General Mills/CPG
Partner/Category:
Champion /Fashion
Timing:
September 3rd Quarter 2020
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
Collectible
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2020-09-08
Companies Involved
Tuck

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