Partnership:

General Mills and KAWS

Description:

General Mills collaborated with American artist KAWS for a monsters-inspired cereal.

The limited edition cereal came in four playful flavors based on each fictional character, including: Franken Berry, Count Chocula, Boo Berry and Frute Brute. Each cereal box came designed with KAWS-crafted character that featured the signature X'd out eyes. 

The side of the packaging pointed customers to a chance to win a "KAWS Monster Prize."

Partnership Opportunity:
General Mills/CPG
Partner/Category:
KAWS /Creative
Timing:
3rd Quarter 2022
Target:
Male
Female
Family
Adults
Promotional Elements:
Contest / Sweepstakes
In-Store / Retail
Licensed Product
On Pack
Media Elements:
Online
Social Media
Created On:
2022-07-27
Last Modified on:
2022-07-29
Companies Involved
Tuck

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