Partnership:

GENIUS and Viking Cruises

Description:
National Geographic and Viking Cruises partnered to promote the network’s first fully scripted series, GENIUS. During the global premiere, Viking Cruises showcased a new brand campaign entitle “Time,” which rolled-out across additional marketing channels. Throughout the series, viewers experienced key locations of titular character Einstein’s life, including Germany, Switzerland, Austria, New York and Boston, all of which are destinations on Viking’s river and ocean cruise itineraries.
Partnership Opportunity:
GENIUS/Television
Partner/Category:
Viking Cruises /Travel
Timing:
April 2nd Quarter 2017
Target:
Male
Female
Promotional Elements:
Branded Content
Media Elements:
Online
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2017-05-10
Companies Involved
Tuck

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