Genshin Impact and McDonald’s are proud to announce the launch of McDonald’s US’ first ever gaming-themed, Adult Meal campaign. The landmark collaboration features fan favorite characters Kaedehara Kazuha and Beidou on limited edition Apple Pie packaging and special in-game rewards with purchase of Genshin Impact meals.

The promotion will be available via the McDonald's app and at US restaurant kiosks from Sept. 17-29 and deliver players exclusive in-game rewards including Primogems, Golden Apple Pastry, a special Wind Glider, an exclusive name card, and more with the purchase of "Genshin Impact Apple Pie" or “Genshin Impact Deluxe McCrispy™ Meal” via the McDonald's app.

Custom artwork and video assets were created to bring the collaboration to life across digital channels including a day one teaser on the McDonald's Times Square Billboard. There will be offline events in Los Angeles and Houston immersing cosplayers, fans, influencers, and streamers in the world of Teyvat for an epic LAN party!