Dunkin' Countdown to Kickoff 2025

In partnership with Score Atlanta, Campus Multimedia produced the Georgia High School Countdown to Kickoff, a statewide Friday night football broadcast tour spanning 16 game dates each season, airing on Peachtree Sports Network and Atlanta News First.

Dunkin' joined as a mid-season activation sponsor, deploying its branded Refreshers sampling truck to nine featured games from mid-October through early December, including four playoff matchups and the GHSA State Title Bracket Show.

Each week, the Dunkin' team distributed free samples and branded swag, bucket hats, sunglasses, $5 hot cards, and fan signs, driving steady foot traffic and organic, shareable moments with students and cheerleaders at every stop.

Campaign Impact

• 9 game dates activated, including 4 playoffs
• 2 broadcast channels plus digital streaming
• 1 featured spot in the season's most-watched broadcast, the State Title Bracket Show

Beyond the truck, Dunkin' secured consistent branding at the Countdown to Kickoff pregame desk and organic on-air mentions throughout live coverage, extending the activation's reach well past the stadium gates.

Bringing the Story to Life

The bracket show tie-in gave Dunkin' a natural, high-energy moment to spotlight Refreshers and Munchkins alongside Georgia's most passionate prep sports communities.

Moments like these turned nine Friday nights into a season-long brand presence, pairing hyperlocal community engagement with statewide broadcast scale.