Partnership:

GET SMART and Splenda

Description:

Warner Home Video and Splenda teamed up to promote GET SMART with the Operation Get Sweet promotion. The promotion's micro-site (http://www.operationgetsweet.com) contained both an online game and a rebate offer. The game allowed consumers to become "field agents" by spying for products with the "Sweetened by Splenda" logo on them and entering the UPC codes from those products into the site. These products could be found in the grocery store or in consumers' own homes. The more UPC codes entered, the better chance a consumer had at winning prizes. Three "field agents" were randomly selected and won a Vespa LX 50 scooter. 1,000 other "field agents" also received Instant Win prizes of a webcam, a digital camera key ring, a copy of the GET SMART DVD and various other prizes. The game began October 31, 2008 and ended December 24, 2008. The rebate offered on the micro-site was a $3 off mail-in rebate for purchasing GET SMART on DVD. Consumers who purchased GET SMART on DVD or Blu-ray Disc could mail in the proof of purchase from the DVD, the sales receipt from the purchase and a completed rebate form found at http://www.operationgetsweet.com/media/RebateForm.pdf. The rebate offer began November 4, 2008 and ended November 30, 2008.

Partnership Opportunity:
GET SMART/Home Entertainment
Partner/Category:
Splenda /CPG
Timing:
November 4th Quarter 2008
Target:
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-14
Companies Involved
Tuck

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