Partnership:

GHOST RIDER and MTV

Description:
Sony Pictures and MTV partnered to promote the theatrical release of GHOST RIDER with the "Burn Red Carpet Rubber" sweepstakes. Consumers had an opportunity to win a trip for two to the premiere of GHOST RIDER in New York on February 14, 2007.The sweepstakes ran between January 31, 2007 and February 5, 2007.
Partnership Opportunity:
GHOST RIDER/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
MTV /Television
Timing:
January 1st Quarter 2007
Target:
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2007-02-01
Companies Involved
Sony Pictures Entertainment
Tuck

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