Partnership:

GHOSTBUSTERS and Orville Redenbacher

Description:

Sony Pictures and Orville Redenbacher partnered to celebrate the theatrical release of GHOSTBUSTERS with an instant win game and sweepstakes. Fans could enter for a chance to instantly win daily prizes and a grand prize home movie makeover that included a Sony 4K Ultra HD TV, Soundbar and Popcorn Cart. Bonus entries were obtained by purchasing eligible Orville Redenbacher products and entering codes online. The partnership was promoted via the GHOSTBUSTERS official movie website,  Orville Redenbacher page and social media.

Partnership Opportunity:
GHOSTBUSTERS/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Orville Redenbacher /CPG
Timing:
May 2nd Quarter 2016
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Contest / Sweepstakes
Contest / Sweepstakes
Media Elements:
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2016-07-14
Companies Involved
Sony Pictures Entertainment
Tuck

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