Partnership:

GHOSTBUSTERS and Papa John's

Description:

Sony Entertainment and Papa John's Pizza partnered to celebrate the new release of GHOSTBUSTERS with pizza discounts, custom Snapchat filter, TV Spot and sweepstakes. When placing a Papa John's order online, fans entered to win a Grand Prize consisting of four authentic jumpsuits from the movie and a signed poster. First prize winners received a private screening of a PG-13 Sony Movie, second prize winners received a PlayStation 4 System, along with a GHOSTBUSTERS video game for PS4 and a $25 Papa John's giftcard, third prize winners received movie-themed Mattel toys and fourth prize winners received the video game and a $50 Papa John's giftcard.


Papa John's had a special page on their website where participants could enter the contest, receive a $5 movie certificate with a $25 Papa John's giftcard purchase, and watch the official trailer for the GHOSTBUSTERS PS4 video game.

Partnership Opportunity:
GHOSTBUSTERS/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Papa John's /Dining
Timing:
2nd Quarter 2016
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Contest / Sweepstakes
Discount / Special Offer / Promo Code
On Pack
Premiums / Giveaways
Contest / Sweepstakes
Media Elements:
Mobile
Online
Product Placement
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2016-07-25
Companies Involved
Sony Pictures Entertainment
Tuck

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