Partnership:

GHOSTBUSTERS and Progressive Insurance

Description:

Sony Pictures and Progressive Insurance partnered to celebrate the theatrical release of GHOSTBUSTERS with an integrated TV spot. The iconic brand ambassador Flo played the role of a ghost while a Progressive Insurance employee played the role of a GHOSTBUSTER. The car insurance company billed itself the "Official Insurance of GHOSTBUSTERS." The TV spot aired on TV, was featured on the Progressive Insurance YouTube page and promoted on social media.

Partnership Opportunity:
GHOSTBUSTERS/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Progressive Insurance /Financial & Insurance
Timing:
3rd Quarter 2016
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Branded Content
Media Elements:
Online
Social Media
TV Spot
Celebrity Appearance / Endorsement
Created On:
2020-11-30
Last Modified on:
2016-07-16
Companies Involved
Sony Pictures Entertainment
Tuck

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