Partnership:

Gillette and Razer

Description:

Safety razors company Gillette and gaming peripherals brand Razer teamed up to launch a limited-edition series of Razer-branded grooming products.

Consumers were able to purchase the GilletteLabs with Exfoliating Bar razor equipped with Razer’s triple-headed snake logo and acid green trademarks. Products were sold both online and in stores, starting from the end of August 2023.

Additionally, gamers and fans were able to engage with both brands through the Gillette Gaming Alliance and Razer’s influencers at Gamescom 2023, taking place in Cologne, Germany from August 23rd to August 27th. Razer and Gillette cited that the companies were also present at the ‘largest gaming events in the world’.


Partnership Opportunity:
Gillette/Health & Beauty
Partner/Category:
Razer /Gaming & Esports
Timing:
3rd Quarter 2023
Target:
Male
Teens
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
In-Store / Retail
Media Elements:
Influencers / Brand Ambassadors
Livestream / Virtual Event
Online
Social Media
Created On:
2023-08-29
Last Modified on:
2023-08-29
Companies Involved
Tuck

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