Partnership:

GILMORE GIRLS and Bliss

Description:
Bliss, the spa-founded skincare brand known for its joyful approach to self-care, in partnership with Warner Bros. Discovery Global Consumer Products, is celebrating the 25th anniversary of the iconic TV series Gilmore Girls with a limited-edition skincare collection inspired by the charm of Stars Hollow, the rituals of fall and the fans who've loved the show for decades.

The Gilmore Girls x Bliss Collection blends beloved skincare staples with nostalgic flair and is designed for cozy nights in, coffee-fueled mornings and everything in between.

Both brands have built legacies rooted in loyal fan bases, comforting rituals and a feel-good familiarity that keeps people coming back. Through social listening, Bliss discovered that its customers, largely millennial and Gen X women, are longtime Gilmore Girls devotees. That made this collaboration as natural as a Luke's Diner refill.

And to top it off? The face of the campaign is none other than Gilmore Girls royalty: Kelly Bishop, beloved for her role as Emily Gilmore.

"This felt like such a natural fit," said Bishop. "Bliss has this way of making skincare feel joyful and approachable, something Gilmore Girls fans really connect with too. I love how this collection brings that same sense of comfort, especially in a season that's all about slowing down and taking care of yourself."

This limited-edition collection features six Bliss skincare essentials in packaging inspired by the cozy charm and iconic moments of Gilmore Girls.

  • Gilmore Girls x Bliss Pumpkin Powerhouse Resurfacing & Exfoliating Mask + Spa Headband – $24


  • Gilmore Girls x Bliss Bright Idea Brightening Serum + Moisturizer Duo – $36


  • Gilmore Girls x Bliss Lemon & Sage Body Butter – $18


  • Gilmore Girls x Bliss Pumpkin Powerhouse Soothing & Exfoliating Lip Mask – $15


The full collection will be available starting October 6, 2025 at 9:00 a.m. EST on Blissworld.com, LauraGeller.com and Amazon.com. The collection will be available in limited quantities, while supplies last.
Partnership Opportunity:
GILMORE GIRLS/Television
Company:
Warner Bros. Consumer Products
Partner/Category:
Bliss /Health & Beauty
Timing:
October 4th Quarter 2025
Target:
Female
Adults
Adults 45-54
Adults 35-44
Adults 25-34
Promotional Elements:
In-Store / Retail
Licensed Product
On Pack
Media Elements:
Celebrity Appearance / Endorsement
Online
Social Media
Created On:
2025-10-14
Last Modified on:
2025-10-20
Companies Involved
Warner Bros. Consumer Products
Warner Bros. Consumer Products
Tuck

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