Description:
Feeding America and Save the Children teamed up with Lyft for the brand’s Round Up & Donate program. Users of the rideshare app could opt to participate and round up their fare to the nearest dollar and donate the difference to Feeding America, Save the Children or nine other charities.
Partnership Opportunity:
GIVING TUESDAY/App
Company:
Feeding America
Partner/Category:
Feeding America | Save the Children /Non-Profit Organizations
Timing:
November 4th Quarter 2017
Target:
Male
Female
Female
Promotional Elements:
Branded Content
Premiums / Giveaways
Premiums / Giveaways
Media Elements:
Email
Micro site
Mobile
Online
Social Media
Micro site
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2022-10-03
Companies Involved
Feeding America
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