Partnership:

#GIVINGTUESDAY | CITY OF HOPE and Purell

Description:

City of Hope partnered with Purell to participate in #GivingTuesday, a global day of giving and philanthropy fueled by social media and collaboration that aimed to raise over $116 million for charities November 29, 2016. For every dollar donated to City of Hope, GOJO, makers of Purell hand sanitizing products, pledged to match the donation $5-to-$1, up to $100,000. All of the money raised from the partnership on #GivingTuesday supported City of Hope’s Immunotherapy research, which uses the body’s own immune system to fight and treat cancer. 

At the end of the donation period, the partnership raised over $200,000 for City of Hope's Immunotherapy research.

The initiative could be seen at www.cityofhope.org/givingtuesday

Partnership Opportunity:
#GIVINGTUESDAY | CITY OF HOPE/Non-Profit Organizations
Company:
City of Hope
Partner/Category:
Purell /Health & Beauty
Timing:
November 4th Quarter 2016
Target:
Male
Female
Family
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Media Elements:
Mobile
Online
Social Media

Website and Social Media

Created On:
2020-11-30
Last Modified on:
2018-10-08
Companies Involved
City of Hope
Tuck

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