GLAAD partnered with Kellogg's for a limited-edition Rise & Kind cereal box for #SpiritDay on October 20, 2022.

1,000 boxes of this collector’s edition were available to purchase on Kellogg's Instagram shop for just $9.99 a box. This exclusive cereal directly supported GLAAD with a $100K donation to continue accelerating their anti-bullying efforts.

LGBTQ youth are being disproportionately bullied, which correlates with unhealthy dietary habits and increased depression. As a result, many are skipping crucial meals, especially breakfast. The partnership wanted to ensure that LGBTQ youth always feels welcomed, accepted and supported at the breakfast table.