Description:
Scuderia Ferrari HP is thrilled to team up with Paramount Pictures for an exclusive, one-off collaboration celebrating the release of Gladiator II, the highly anticipated sequel to the iconic 2000 film. This collaboration honours a story of ambition and resilience - values that resonate deeply with Scuderia Ferrari HP. At the heart of this partnership is a shared reverence for heritage and the relentless will to progress, celebrating a legacy of excellence while pushing forward into new realms.
As part of this initiative, Scuderia Ferrari HP drivers Charles Leclerc and Carlos Sainz will attend the Gladiator II global premiere in London, wearing custom-made tuxedos designed by Ferrari’s Creative Director, Rocco Iannone, and adding a dynamic racing presence to the film’s launch. This unique collaboration will also extend across digital and TV channels, allowing fans to experience the thrilling synergy of storytelling and continuous pursuit of excellence shared by Paramount Pictures and Scuderia Ferrari HP.
Source: https://www.ferrari.com/en-EN/formula1/articles/scuderia-ferrari-hp-celebrates-together-with-paramount-the-release-of-gladiator-ii
Partnership Opportunity:
GLADIATOR II/Theatrical
Company:
Partner/Category:
Scuderia Ferrari HP /Sports
Timing:
November 4th Quarter 2024
Target:
Male
Female
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Female
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Promotional Elements:
Event / Activation / Experiential
Stunt
Stunt
Media Elements:
Celebrity Appearance / Endorsement
Online
TV Spot
Online
TV Spot
Created On:
2024-11-18
Last Modified on:
2024-11-19
Companies Involved
Michelle H
EVP, Global Partnerships
Paramount Pictures
Taylor (
Executive Director, Marketing Partnerships
Paramount Pictures
Mika S
Director, Marketing Partnerships
Paramount Pictures
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