Partnership:

20th Century Fox Consumer Products and Dove

Description:
Fox Broadcasting teamed up with Dove Hair Care to promote the hit show Glee. Dove hair featured a “Glee For All” instant win game and sweepstakes in their website. Contestants had to go to www.DoveGleeForAll.com and sign up for a chance to win fabulous prizes. The winner was able to tour the Glee set, meet a cast member, and get styled just like a star. Also, contestants were given the chance to win Glee season 1 DVD, Glee: The Music Vol. 1 and 2, and Dove hair products if they played the instant win game every day. The promotion ran from April 9, 2010 to June 9, 2010.
Partnership Opportunity:
/Television
Company:
20th Century Fox Consumer Products
Partner/Category:
Dove /Health & Beauty
Timing:
May 2nd Quarter 2010
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2010-05-06
Companies Involved
20th Century Fox Consumer Products
Tuck

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