Partnership:

GOLD RUSH and Pay Dirt Gold Company

Description:

Discovery Communications and Pay Dirt Gold Company teamed up for the Discovery Channel series, GOLD RUSH. They developed a Gold Rush Planning Kit designed to bring individuals a unique experience panning for gold from their own homes. The kits include a professional gold pan, a snuffer bottle for retrieving the gold from the dirt, a classic vile to store the gold and a certificate of authenticity. Each kit contains varying amounts of real gold to make each experience different. http://www.prnewswire.com/news-releases/discovery-communications-and-pay-dirt-gold-company-launch-new-gold-rush-panning-kits-inspired-by-the-hit-discovery-channel-series-234294311.html

Partnership Opportunity:
GOLD RUSH/Television
Company:
Discovery, Inc.
Partner/Category:
Pay Dirt Gold Company /Toys
Timing:
December 4th Quarter 2013
Target:
Male
Female
Family
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2016-06-28
Companies Involved
Discovery, Inc.
Discovery, Inc.
Tuck

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