Partnership:

GoNoodle and Dole

Description:

GoNoodle has partnered with Dole Packaged Foods, LLC this school year to
bring Dole® Fruit Bowls® snacks to 2.1 million students nationwide with
custom classroom content encouraging positive snacking. As schools
resume this month, Dole® and GoNoodle are continuing their partnership
to help students finish the school year strong with nutritious snacks
and movement to sustain learning.

Within the first month of launch, the custom high-energy video, "It's Dole® Fruit Bowls® Time", drove over 3 million minutes of movement in classrooms across the country helping to close the movement gap among students.

The partnership, now in its second year, continues to grow with unique
collaborations and activations to reach families, kids, and teachers all
over the U.S. Their second wave of classroom outreach kicks off in the
second back-to-school season offering more teachers access to receive a
supply of Dole® Fruit Bowls® in the beginning of 2024.

Partnership Opportunity:
GoNoodle/Streaming
Company:
GoNoodle
Partner/Category:
Dole /CPG
Timing:
January 1st Quarter 2024
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Teens
Family
Promotional Elements:
Branded Content
Product Demonstrations / Sampling
Media Elements:
Micro site
Online
Product Giveaways
Social Media

Website and Social Media

Created On:
2024-01-11
Last Modified on:
2024-01-23
Companies Involved
Lindsay J
Lindsay J Director of Content Partnerships GoNoodle
Tuck

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