Partnership:

GoNoodle and hand2mind

Description:
GoNoodle, the movement and mindfulness platform used in the majority of U.S. elementary schools, and hand2mind, a PreK–8 hands-on learning company, today announced a new partnership bringing hand2mind's BubblePlush™ yoga content to classrooms across the country in time for back-to-school and in celebration of National Yoga Month this September.

As part of the partnership, GoNoodle is hosting a new series of hand2mind-produced videos that bring BubblePlush's character-led yoga poses and movement games directly into GoNoodle's classroom platform, giving teachers an easy way to build short, guided yoga breaks into the school day.

The videos will spotlight three new BubblePlush Yoga Ball Buddy characters launching this month: Sasha the Confident Cat, Flint the Adventurous Dragon, and Shiloh the Steady Sloth. Created in response to consumer demand, the latest BubblePlush characters help children stretch, balance, and bend, all while building coordination, focus, confidence, and emotional regulation.

The partnership also extends beyond content. GoNoodle and hand2mind will work together to get BubblePlush Yoga Ball Buddies into homes and schools through a contest giveaway and the GoNoodle Ambassador Program, a national network of teachers recognized for their leadership in classroom movement and mindfulness. The Yoga Ball Buddies are unique characters and come with easy-to-follow activity cards to allow children to create their own yoga flows based on their mood and energy levels.

"Every classroom needs a moment to breathe," says KC Estenson, CEO, GoNoodle. "This partnership with hand2mind gives teachers exactly that. Bringing BubblePlush's yoga content into GoNoodle means kids get to move, focus, and reset right when they need it most, and doing that during National Yoga Month feels like the perfect way to kick off the school year."

"BubblePlush makes mindfulness and yoga approachable for young children, helping them build healthy habits through play," said Elana Ruffman, CMO at hand2mind. "Partnering with GoNoodle allows us to bring our yoga video library to millions more educators and children, expanding access to engaging, age-appropriate mindfulness activities that support physical and emotional well-being. We're excited to bring these resources to the GoNoodle community and meet children where they already love to learn, move, and play."

The new BubblePlush™ content is available now on the Flow and Steady GoNoodle channel sponsored by BubblePlush Yoga Ball Buddies in recognition of National Yoga Month. Educators interested in participating in the teacher focus groups can learn more through the GoNoodle Ambassador Program.
Partnership Category:
Education
Company:
GoNoodle
Partner/Category:
hand2mind /Education
Timing:
August 3rd Quarter 2026
Target:
Male
Female
Family
Teens
Tweens
Kids (6-11)
Preschool
Promotional Elements:
Branded Content
Product Demonstrations / Sampling
Media Elements:
Blogs
In-Game / In-App Integration
Online
Other
Created On:
2026-08-18
Last Modified on:
2026-08-25
Companies Involved
Sarah H
Sarah H Marketing Director GoNoodle
Nancy L
Nancy L Director of Strategic Partnerships GoNoodle
Julia U
Julia U Director, Creative Services GoNoodle
Tuck

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