Partnership:

Goodyear and NASCAR

Description:

Goodyear partnered with NASCAR on a promotion celebrating the highly-anticipated return of the NASCAR Cup Series.

The partnership consisted of Goodyear, the Official Tire of NASCAR, offering a Return to Racing Sweepstakes. From May 14 through May 31, 2020 fans could enter for the chance to win one of four Goodyear Eagle racing tires from the winner of the Darlington 400.

To enter, fans could use the hashtag #ReturnToRacingSweepstakes to share what they're most excited about for NASCAR's historic return to racing on Twitter.

The partnership was supported with co-branded TV Spots featuring NASCAR's Dale Earnhardt Jr.

Partnership Opportunity:
Goodyear/Automotive
Partner/Category:
NASCAR /Sports
Timing:
May 2nd Quarter 2020
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Branded Content
Premiums / Giveaways
Contest / Sweepstakes
Media Elements:
Mobile
Online
Product Giveaways
TV Spot
Other
Celebrity Appearance / Endorsement
Created On:
2020-11-30
Last Modified on:
2020-06-17
Companies Involved
Tuck

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