Partnership:

GOOSEBUMPS and JOHNNY ROCKETS

Description:

COLUMBIA PICTURES and JOHNNY ROCKETS partnered in a sweepstakes for the theatrical release of the GOOSEBUMPS movie. To participate, contestants post a certain image found on JOHNNY ROCKETS Facebook page onto Instagram or Twitter using #JRGB and telling JOHNNY ROCKETS what new GOOSEBUMPS monster they would create and how it would get back into the book. 7 grand prize winner received two tickets to see GOOSEBUMPS, the film. JOHNNY ROCKETS also offered limited edition GOOSEBUMPS shakes. The shake featured Oreo pieces and gummy worms dangling from the top. The promotion was featured on JOHNNY ROCKETS official Twitter and Facebook page.

Partnership Opportunity:
GOOSEBUMPS/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
JOHNNY ROCKETS /Dining
Timing:
October 4th Quarter 2015
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
On Pack
Media Elements:
Direct Marketing
Online
Created On:
2020-11-30
Last Modified on:
2015-10-29
Companies Involved
Sony Pictures Entertainment
Tuck

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