Partnership:

The CW and Target

Description:

The CW and Target teamed up to promote the newest season of GOSSIP GIRL with a line of clothes inspired by the show designed by Anna Sui. The collection featured outfits inspired by each of the sho7s four main female characters. The collection was sold exclusively online at target.com and at select Target stores across the country. The campaign was supported by print ads in publications such as Entertainment Weekly and a national television advertising effort where Sui exclaimed the collection was†inspired by her new favorite sho7 GOSSIP GIR?. The promotion ran through Fall 2009.

Partnership Opportunity:
/Television
Company:
The CW
Partner/Category:
Target /Retail
Timing:
3rd Quarter 2009
Target:
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-22
Companies Involved
The CW
Tuck

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