Partnership:

GOSSIP GIRL and Verizon Wireless

Description:

The CW and Verizon Wireless teamed up for the television series GOSSIP GIRL with the†CW Verizon Wireless Gossip Girl Be enV''? sweepstakes. The season finale prompted viewers to search for the "XOXO" symbol -- the title character''s famous sign-off -- and Verizon wireless customers sent text messages identifying where the “XOXO” appeared during the featured episode. One grand prize winner receive one enV2TM cellular telephone, a $50 Verizon wireless gift card and a three (3)-day/two (2)-night trip to the New York City area to attend a private Gossip Girl party.

Partnership Opportunity:
GOSSIP GIRL/Television
Company:
The CW
Partner/Category:
Verizon Wireless /Communications
Timing:
May 2nd Quarter 2008
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-10-17
Companies Involved
The CW
Tuck

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