Partnership:

GRAN TURISMO 5 and Schick

Description:
PlayStation and Schick teamed up to promote the release of GRAN TURISMO 5. Participating retailers sold limited edition Schick razor packs featuring GRAN TURISMO 5 that included a code that unlocked exclusive content for PS and PSP systems including: GRAN TURISMO 5 dynamic theme for the PS3 system and a static theme for the PSP system, a racing suit for PlayStation Home and PlayStation Network movie rentals including SPEED, 2 FAST-2 FURIOUS and LICENSE TO DRIVE. Participants could visit www.shick.com/gt5 to redeem their code and also enter for a chance to win a 3D HDTV, Astro A30 Audio System, GT5 Collector`s Edition and more. The promotion dates were from October 2010 to March 2011.
Partnership Opportunity:
GRAN TURISMO 5/Gaming & Esports
Company:
Playstation
Partner/Category:
Schick /Health & Beauty
Timing:
October 4th Quarter 2010
Target:
Male
Teens
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-11-21
Companies Involved
Playstation
Tuck

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