Partnership:

Green Giant and The Movember Foundation

Description:
Green Giant partnered with Movember to raise funds and awareness for prostate cancer, testicular cancer, mental health and suicide prevention. As part of its partnership with The Movember Foundation, Green Giant introduced a moustache to its iconic logo.

In addition to sporting a new moustache on the Green Giant logo, the 55-foot tall Jolly Green Giant statue in Blue Earth, Minnesota debuted a moustache on Movember 1. The statue's impressive 'stache weighed in at 15 pounds and measured over 4 feet long. Green Giant was the first marketing partner to be revealed during this year's Movember Foundation initiative, and each week of November 2018, its logo featured a stylish new moustache across all social platforms. The brand also used its highly coveted billboard space in New York's Times Square to showcase the Green Giant's new look throughout the month of Movember and provided a monetary donation to support the organization.

Consumers were encouraged to join the Green Giant in supporting The Movember Foundation by growing a moustache, moving and getting active, hosting an event, or by making a donation, to spark conversations and raise funds and awareness for men's health.

Partnership Opportunity:
Green Giant/CPG
Company:
B&G Foods, Inc.
Partner/Category:
The Movember Foundation /Non-Profit Organizations
Timing:
November 4th Quarter 2018
Target:
Male
Female
Promotional Elements:
Branded Content
Event / Activation / Experiential
In-Store / Retail
Media Elements:
Online
Print Advertising
Signage
Social Media
Influencers / Brand Ambassadors
Created On:
2020-11-30
Last Modified on:
2018-11-29
Companies Involved
B&G Foods, Inc.
Tuck

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