Partnership:

GREEN LANTERN and California Milk Processor Board

Description:
Warner Bros. teamed up with the California Milk Processor Board to promote the theatrical release of GREEN LANTERN. The joint partnership used Facebook (www.facebook.com/BodyByMilk) as the platform to recruit fans to “GREEN LANTERN Corps.” The group asked fans to a create GREEN LANTERN avatars and set as the images as their new profile pictures. The promotion ran through Q2, 2011.
Partnership Opportunity:
GREEN LANTERN/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
California Milk Processor Board /CPG
Timing:
June 2nd Quarter 2011
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-11-21
Companies Involved
Tuck

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