Partnership:

GREEN LANTERN and Dorito's

Description:
Warner Bros. Entertainment teamed up with Doritos to promote the theatrical release of GREEN LANTERN. As part of the “Anyone Can Be Chosen” sweepstake, fans to collected Doritos products for specially marked codes and entered the codes at http://www.anyonecanbechosen.com/entry for a chance to be the ‘chosen one,’ like super heroes. Other specified prizes included DVD pack, movie tickets, i-Phone and others. The promotion ran through Q2, 2011.
Partnership Opportunity:
GREEN LANTERN/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Dorito's /CPG
Timing:
June 2nd Quarter 2011
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-11-21
Companies Involved
Tuck

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